Did you know that the producers of Mystery Science Theater 3000 “encouraged the show’s viewers to videotape their copyrighted shows, and pass them along to friends — creating that sought after word-of-mouth buzz”?
Interesting article at Wired Magazine called Organized Chaos: Viral Marketing, Meet Social Media.
Buying interest from fans with high value give-aways is now called “grass-root” marketing apparently.
Image from Wikipedia
From Marketing Magazine, 26th October 2009:
“Cheryl Cole’s debut album goes on sale tomorrow. In a bid to get fans to splash out on the CD or download, Fascination Records which is part of Universal, has launched a marketing campaign featuring signed copies and personalised calendar give-aways.
Fascination Records has sent 200 signed albums to Amazon, while Play.com is offering fans a shopping trip offer. HMV.com is giving away personalised calenders with albums and even Orange is offering signed lyrics.”
Literally! Well, almost.
Charmin, the toilet paper company, has come up with a social media campaign that lacks ingenuity. They’ll be paying five bloggers $10,000 each to spend five weeks working as Charmin brand ambassadors at a pop-up bathroom in New York’s Times Square (does that mean it’s a real bathroom with real toilets?)
The brand ambassadors will be expected to keep social media and Charmin blogs updated with content and to interact “with hundreds of thousands of bathroom guests”.
The campaign slogan is “Enjoy The Go”. Fantastic!
Original story at Business Courier of Cincinnati, found via CNet News.
“Having a website will no longer be enough for driving schools to survive in a highly competitive market and must embrace the opportunity to grow their business using the internet. Whilst many driving instructors don’t even have a Facebook account, those that are well acquainted with the user interfaces on social networking sites have the advantage over their competitors.”
If you are looking for a way to give your company an online edge then consider having a Simon Says Profile written about your firm.
A Simon Says Profile is an in-depth article about your company; its history, what it does and who its key clients are.
In a competitive marketplace a business profile can be used to differentiate your firm from the competition.
The profile also provides valuable backlinks to your site using your target keywords
The newest business detailed on Simon Says Profiles is Eastcote Sign and Display, a sign-writing company in London that created some of the banners for the Live Aid concert at Wembley in 1985.
The impending strike by Royal Mail could be a disaster for small businesses that rely on the postal service to deliver goods or cheques.
Many Ebay sellers will be affected if the strike goes ahead. Demand is said to be high for alternative courier services and especially for guaranteed Royal Mail services like Special Delivery.
Small businesses must face the fact that they will be impacted by the postal strike and those that depend on the Royal Mail must communicate with their customers in advance to ensure that espectations are realistic.
Most customers will be entirely reasonable so long as they are not led to believe something which could never happen, i.e. a prompt delivery of documents, cheques or goods.
With a little planning, the postal strike could be a marketing success, or if events are left to take their natural course then some companies may face serious problems when their mail doesn’t arrive.
A new Facebook application offers ordinary users the opportunity to build their own applications.
App Bank has a simple and intuitive interface which means that non-programmers now have the tools build a Facebook app themselves without engaging the services of a professional.
AppBank is free to use and even pays people to create applications with it. According to AppBank their top-earner makes $769 a month. At the moment only users in the USA and Canada can take advantage of the revenue stream from Facebook advertising but that is sure to change in the future.
Whilst AppBank provides the tools to build a facebook app, there will be many businesses where they will still want to hire someone to do this for them. This will enable new companies to provide these development services where ideas people don’t need costly programmers to build their envisioned application.
If you want a Facebook application created for your company, get in touch with Simon Says Media.
With a hat tip to MomGadget.
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