The impending strike by Royal Mail could be a disaster for small businesses that rely on the postal service to deliver goods or cheques.
Many Ebay sellers will be affected if the strike goes ahead. Demand is said to be high for alternative courier services and especially for guaranteed Royal Mail services like Special Delivery.
Small businesses must face the fact that they will be impacted by the postal strike and those that depend on the Royal Mail must communicate with their customers in advance to ensure that espectations are realistic.
Most customers will be entirely reasonable so long as they are not led to believe something which could never happen, i.e. a prompt delivery of documents, cheques or goods.
With a little planning, the postal strike could be a marketing success, or if events are left to take their natural course then some companies may face serious problems when their mail doesn’t arrive.
