Charmin Social Media Plan Down The Toilet

Literally! Well, almost.

Charmin, the toilet paper company, has come up with a social media campaign that lacks ingenuity. They’ll be paying five bloggers $10,000 each to spend five weeks working as Charmin brand ambassadors at a pop-up bathroom in New York’s Times Square (does that mean it’s a real bathroom with real toilets?)

The brand ambassadors will be expected to keep social media and Charmin blogs updated with content and to interact “with hundreds of thousands of bathroom guests”.

The campaign slogan is “Enjoy The Go”. Fantastic!

Original story at Business Courier of Cincinnati, found via CNet News.

Bloggers playing growing role in fashion market

The London Times reported yesterday in a story about fashion in the online world, that Sir Philip Green appears to have changed his tune about the internet

Fashion bloggers were invited to preview and photo-shoot of Arcadia’s autumn and winter lines two weeks ago.

According to the Times, “about 15 per cent of fashion sales are online, a figure that is rising quickly”.

Leon Bailey-Green, the founder of The Online Fashion Agency is quoted by the Times as saying:

“Retailers who fail to take fashion bloggers seriously now will find it difficult to get their attention when they become mainstream”, Mr Bailey-Green said. “It will affect sales.”

Times: Web fashionistas are just a click away from high street acceptance